(DALLAS – Oct. 09, 2004)  When a company supplies the high-tech industry, it has to look and act the part. That’s why Main Tape Company chose Morley Interactive to re-design its site, www.maintape.com, which features a fresh new look, international reach, and improved search engine rankings.

Used across multiple industries, Main Tape’s line of protective tapes protect computer monitors, electronics, carpet, automobiles and other goods from scratches, dents and other defects during manufacturing and distribution. Morley Interactive created a new web site for Main Tape (www.maintape.com) that better serves these target audiences.

"The new site has a clean, high-tech feel that speaks directly to Main Tape’s clients, most of which are manufacturers,” said Beth Morley, President of Morley Interactive. “Plus, it reinforces Main Tape’s brand image in a way that their previous site was not.”

Morley Interactive provided a wide range of services to Main Tape, including Web design, search engine optimization and copywriting. What’s more, it provided a new avenue for Main Tape to easily communicate with its international clients.

“We created special pages in four other languages: Chinese, Korean, Japanese and Spanish,” Morley said. “This was particularly important for Main Tape, since the company is a major supplier to electronics manufacturers overseas. Now these customers can learn more about Main Tape and its products in their own language, smoothing the way for future sales transactions.”

Morley Interactive is also facilitating Main Tape’s sales efforts through search engine optimization, which has improved the site’s search rankings dramatically making them easier to find online by prospective clients. Finally, the site’s benefits-oriented copy speaks directly to the needs of customers, explaining why they should choose Main Tape products.

“Clients like Main Tape are what Morley Interactive is all about,” Morley said. “They are an industry leader. They have a great story to tell. They just needed a creative partner to help tell that story in the right way to the right people.”

About Morley Interactive
Morley Interactive provides a full line of interactive solutions, including business services, multimedia presentations, Web site design and branding strategies. Based in Dallas, the company helps its clients leverage interactive solutions to accomplish key business goals, all at an affordable price. For more information, visit www.morleyinteractive.com.