Started in 1951, the Miss World competition has grown to be one of the most highly visible international events in the world, with over 2.2 billion people in 162 countries watching. And the US Miss World competition is the largest of all the indiviual country competitions.

So when the US Miss World team began to plan the 2004 competion they knew it had to make a splash, and in a hurry! So Morley Interactive got right to work, launching the site in less than 10 days. But the work didn't stop there.

Since it's original launch Morley has added a contestant management system as well as an online voting system to choose the 2004 wild card contestant. Morley has also been critical in developing an online marketing strategy that will carry USMW through to the 2005 competition.

Geoff Kearney, Joint Chief Executive Officer
"Morley Interactive is truly a partner. Our success is their success. They understand that our competition is a high-profile event, and that every minute until the pageant's opening number is crucial as we promote the U.S. Miss World brand. That's one reason that Morley Interactive acted fast, got our site up and helped us start marketing immediately."